
Why a pink ribbon?
The first ribbon used to raise awareness was a yellow ribbon used by an American who, inspired by a song, was tying them to trees to show that she was keeping hope to see her husband who was hostage in Iran come back. In the seventies, wives also tied yellow ribbons to oak trees to show their ex-convict husbands that they would still welcome them home. During the eighties, the red ribbon became the symbol of AIDS awareness and since then, ribbons of all colors have been used for various causes. Pink has been used for breast cancer because it is the color associated with girls at birth and breast cancer is primarily associated with women.