Motherhood is 24/7, now so is our support

We all know that motherhood is 24/7. Whether it’s late nights cradling your little one back to sleep, or early mornings getting the troops ready for school. It is both a roller coaster with emotional ups and downs and a joy ride full of funny moments and fond memories. 

Now, add breastfeeding to the mixture! A beautiful experience between mother and baby. The skin-to-skin contact not only warms and comforts your baby but is also one of the many ways to help with bonding. And then there are the health benefits. Your breast milk is an easily digestible nutritional powerhouse, it boosts your baby’s immune system, helps make your baby smarter and the list goes on and on. It’s no wonder breast milk is referred to as #liquidgold!

Whether you’re a first-time mom or a veteran mom, breastfeeding is a commitment that may come with challenges, especially in the first few weeks. Your experience can also vary from one child to another, which is a great reason to be prepared for anything. What if your breastfeeding journey starts off not as expected? There could be difficulties with baby’s latch, overcoming pain, or even boosting your milk supply. It is safe to say the struggle is real, but no matter what it is, you should be able to access professional support at your fingertips.

So, knowing all this, what can you do? Is there something out there to meet your breastfeeding support needs at 3 AM? Finally, the answer is yes! It is called 24/7 LC™, a game-changing service brought to you by Medela. 

Accessed through the MyMedela app (which is FREE to download), 24/7 LC™ grants you unlimited access via instant live video chats to IBCLCs (International Board Certified Lactation Consultants).  The IBCLCs are extremely well trained to provide advice based on clinical evidence and best practices in English and French! You’ll have access to them directly on your mobile device 24hrs a day. Also, getting signed up is super simple and the LCs answer your calls within seconds! *Cue the collective sigh of relief*

The 24/7 LC™ service has been seamlessly incorporated into the award-winning MyMedela app for its convenience and ease of use. In case you haven’t downloaded it yet, the MyMedela app is another life safer for moms who wish to track everything baby. Not only does it sync to the Sonata double electric breast pump to automatically upload your pumping sessions, but you can also track data about breast milk feedings, sleep patterns, diaper changes, etc. and email it all to your doctor.

The 24/7 LC™ service is the first of its kind in Canada, and it’s included in Medela’s superstar fleet of double electric pumps. If you purchase a Sonata or Freestyle double electric breast pump, you’ll find a FREE 30-day membership code included in the box.  The Pump In Style includes a discount code too! Alternatively, if you’re an exclusively breastfeeding mom who needs support, you can purchase the 24/7 LC™ service separately.  Download the MyMedela App and click on the 24/7 LC™ icon for full purchase details.

Here’s what a few moms had to say about 24/7 LC™ when asked to fill out the customer satisfaction survey:

 “So incredibly helpful and friendly. Made me feel like a wonderful mom.”

“Wonderful! Great advice that I will be trying with my very next feeding :)”

“So awesome!! I am so excited about this feature and the help was so comforting and great!”

Having 24/7 LC™ in your back pocket will break the cycle of early discouragement and equip you with the breastfeeding knowledge and know-how straight from qualified, compassionate professionals through the convenience of your smartphone. Dare we say, this is the future of breastfeeding support? We certainly think so.

Since motherhood is 24/7, now, so is our support!


Medela offers breastfeeding accessories and breast pumps to mothers in Quebec and around the world. A long-time champion of breastfeeding, Medela is the only company to develop products based on the latest research by leading breastfeeding experts and feedback from breastfeeding mothers. As a result, Medela pumps are the number one choice for healthcare professionals, healthcare facilities and mothers around the world. Only you can provide what’s best for your baby. Medela can help.

This week
My second child doesn’t like school as much as the first

Your eldest loves school and has good grades. Her little brother is not as enthusiastic! How can you encourage the first without discouraging the second?

My child isn't adapting to school

When we take a look at our children's student life, we tend to idealize it. Yet, it only takes a quick trip down memory lane to remember that not everything in school is so fine and dandy. In fact, it was quite hard for us at times, so why do we expect it to be so easy for our kids?

How to: 10 tips to surviving homework

Back to school period hits us all like a ton of bricks. It doesn't just affect your child! We have to help with homework, wash the uniforms, get all the right supplies ready, and the list goes on. Here are 10 strategies to survive the few first weeks and how to get back into the routine.

My child is always arguing!

Your child suddenly starts to refuse whatever you’re offering him overnight and you’re wondering what might have brought on this new behavior?